Customer trust and a great value proposition are musts for mobile health apps. Cardiogram by Ilumivu has both. In this episode, our host, Peggy Anne Salz, sits down with Cardiogram’s VP of Marketing, Stacy Earl, to learn how this healthcare app uniquely approaches customer education to build retention and growth. “You've gotta show the value of the product early on, especially as the economy's tightening down,” Stacy says. Throughout the episode, Stacy divulges how Cardiogram differentiates itself from free options to move customers down the funnel and shares her trick for boosting customer engagement and reaching app users on all channels.

“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.

About CleverTap:

We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps. 

Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.

Visit our website: https://clevertap.com/​

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CHAPTER TIMESTAMPS

00:00 - Welcome Stacy Earl, growth marketing expert

03:52 - An app to predict and prevent heart concerns

05:07 - How does Cardiogram differentiate its offering from free data?

08:19 - It pays off to involve your customers in new development

12:42 - Design for personalization from the start

15:48 - Your app needs a MarTech solution and a patient, creative person

19:42 - Reach people on their preferred channel, not yours 

21:32 - What does a good engagement experience look like to Stacy? 

22:38 - Stacy's biggest personal mistake turned great lesson

24:21 - Great customer relationships = easier conversion