Jarrett Thomas has generated over 5 million organic views on LinkedIn and closed $2 million deals on his couch. With his strategy, you can, too. Our host Peggy Anne Salz chats with Jarrett in this episode about the power of the personal brand and how envisioning digital differently skyrocketed Jarrett’s sales. Brands can no longer buy customer loyalty or connections. Instead, people want to buy from people. Therefore, Jarrett encourages marketers to step onto the sales floor to truly understand their customers and bring their whole selves to work. He and his team at OTB Digital, a creative agency that helps businesses with video content and creative marketing strategies, urge brands to incentivize personal branding and get curious about what differentiates them from competitors. Jarrett retains customers effortlessly with his daily LinkedIn posts and believes other brands can do the same—even on a limited budget. “LinkedIn is the biggest highway in the world,” Jarrett says. “And you get to put a billboard up every day.” 

“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.

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We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps. 

Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.

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CHAPTER TIMESTAMPS

00:00 - Introducing Jarrett

01:59 - Make marketing fun again

03:29 - The power of a personal brand

07:01 - Are you ready to take the road less traveled?

11: 17 - Focus on the four Cs

14:14 - How to retain the community you just built?

16:17 - What hasn't Jarrett tried, and what is social selling?

19:58 - Change your mindset to change your sales

23:22 - Let your employees get bit by the LinkedIn bug

25:40 - Bring your whole self to work

27:10 - "More Than A Title"