Understanding your customers starts with listening to their needs. In practice, this means conducting ongoing conversations with your customers, using their preferred channels and delivering the messaging they appreciate. Meesho, a leading online shopping and reselling platform, is taking it a giant step further by turning customer listening into a company-wide mission. In this episode, our host Peggy Anne Salz speaks with Kirti Varun Avasarala, Meesho Chief Product Officer, about innovative marketing approaches paying huge dividends. He shares why “Listen or Die” is the golden rule at Meesho. He also reveals the benefits of following a disruptive strategy that puts lower pricing ahead of convenient commerce, effective push notifications and how to deliver shopping experiences that are off the charts.

“The Big Leap,” a video interview series featuring the most respected CMOs and executives globally, reveals the steps, strategies and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.

About CleverTap:

We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.

Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.

Visit our website: https://clevertap.com/​

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CHAPTER TIMESTAMPS

00: 00 - Kirti Varun Avasarala: What differentiates a great business leader?

03:44 - Redefining the core shopping experience with live-streaming commerce

05:52 - To disrupt the market, you need to know your customer base

08:45 - Listen or Die: Meesho’s Company Motto

10:52 - Gamifying e-commerce

14:29 - Invisible tech and simple UX: a case study in knowing your target audience

17:53 - The sweet spot for push notifications

22:47 - Four orders in the first four months: identifying the habit formation point

27:15 - Product-led growth and evolving personalization

29:31 - Rapid-fire: selling to the masses and Kirti’s golden rule of retention