Customer & user retention
Description
How can you make your customer the hero? And what are the benefits?
In this CleverTap Engage we chat with the chief marketing officer of Liftoff. In a busy and volatile adtech ecosystem with almost zero ability for customer lock-in, he found a way to triple client retention.
How?
By creating the Mobile Heroes program that has delivered massive value for his customer first, and his own company second.
“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.
About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.
Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.
Visit our website: https://clevertap.com/
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CHAPTER TIMESTAMPS
0:00 Making your customer your hero
5:30 The value of elevating your customers or users
9:50 Where to start
11:50 B2B and mobile
14:30 Building communities
18:00 Going further
22:04 It starts with you
23:50 From psychology to marketing
United States
