Everyone knows trust is the currency of professional services—but most firms are trying to earn it in the slowest way possible: one lunch/coffee/zoom chat at a time. 

In this episode, John and Mark break down how to scale trust using the Trust Equation, parasocial relationships, and modern content channels that build credibility, reliability, and intimacy long before a prospect ever speaks to you. If you want more pipeline without doubling your lunch budget, this one’s for you.

Special guest appearance from Melina Palmer, host of The Brainy Business podcast, with perspective on parasocial relationships.

00:00 Welcome
01:20 Trust
02:48 The Trust Equation
10:00 Parasocial Relationship
14:24 Reaction to Melina
21:49 Next Steps
22:15 Organize Your Thoughts
23:05 Find a Vehicle For Your Authentic Voice
25:23 Build A Habit Of Creating And Publishing
26:59 Expand Beyond Your Core Channel
28:35 Social Evidence
30:54 Engage With Your Audience In Scalable Ways

Connect with Melina on LinkedIn: https://www.linkedin.com/in/melinapalmer/
Connect with Mark on LinkedIn: https://www.linkedin.com/in/markhwainwright/
Connect with John on LinkedIn: https://www.linkedin.com/in/johntyreman/

Learn more about the Trust Equation from Trusted Advisor Associates: https://trustedadvisor.com/

Share your feedback in our listener survey: https://www.surveymonkey.com/r/8V9T6Z7