Free vs Paid Offers: Crafting an Effective Lead Generation Strategy
Update: 2025-04-28
Description
Lead generation is a major challenge for many professional services firms. In this episode of Breaking Biz Dev, Mark and John break down possibly the most critical element of lead generation: your offer strategy. What value are you offering? And what’s the call to action? In this episode, you’ll hear:
- The roles of free vs paid offers in lead generation
- How these offers work together in your marketing program
- How to measure the performance of each kind of offer
- Various cognitive biases that influence offer acceptance
- Examples of calls to action (CTAs) for free vs paid offers
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