Selling or Serving: Is Your Firm Truly Client-Centric?
Update: 2025-07-07
Description
Professional Services. It's in the name. If you're in professional services, you're in the business of SERVING clients.
On this episode of Breaking BizDev, John and Mark take a look at the transformative power of adopting a client-centric mindset in marketing and sales activities. Listen to this episode and you'll hear:
- From selling to serving—an overview of the core mindset shift
- Where firms get it wrong
- What a client success mindset looks like in practice
- How to build the culture that supports it
- What this unlocks for firm growth
Share your feedback in our listener survey: https://www.surveymonkey.com/r/8V9T6Z7
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