In Ep. #48 of the Founder's Guide Post Podcast, Heidi Jannenga details her journey in founding and growing WebPT.

She highlights the strategic decisions, challenges, successes that were encountered along the way and her experiences of being a female leader in a male dominated industry. 

Heidi focuses on the importance of having a clear vision, staying focused, bringing in specialized expertise at different stages of growth, maintaining strong core values and company culture, and making informed decisions about investment and expansion.

What You'll Learn:

Strategic Decisions and Growth: Key strategies like having a clear vision, staying focused, and bringing in specialized expertise at different growth stages were crucial for WebPT's expansion.

Importance of Core Values and Culture: Core values and company culture guided decision-making and hiring practices, ensuring alignment with WebPT's mission. 

Challenges and Successes as a Female Founder: Overcoming challenges as a female founder in a male-dominated industry required strong business knowledge and effective communication.

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Links & Resources: 

Connect with Heidi! (LinkedIn) 

Preserve Your American Success Story! 

Find Armando on LinkedIn

About the Guest: 

As co-founder and Chief Clinical Officer, Heidi advises on the company's strategic direction and product innovation, while advocating for the rehab therapy profession on an international scale. She co-founded WebPT after recognizing the need for a more sophisticated industry-specific EMR platform and has since guided the company through exponential growth, while garnering national recognition. Heidi brings with her more than 15 years of experience as a physical therapist and multi-clinic site director as well as a passion for healthcare innovation, entrepreneurship, and leadership.

An active member of the sports and private practice sections of the APTA, Heidi advocates for independent rehab therapy businesses, speaks as a subject-matter expert at industry conferences and events, and participates in local and national technology, entrepreneurship, and women-in-leadership seminars. In 2014, Heidi was appointed to the PT-PAC Board of Trustees. She also serves as a mentor to physical therapy students and local entrepreneurs and leverages her platform to promote the importance of diversity, company culture, and overall business acumen for private practice rehab therapy professionals. In 2015, Heidi was named the AzPTA's Physical Therapist of the Year.

Heidi was a collegiate basketball player at the University of California, Davis, and remains a lifelong fan of the Aggies. She graduated with a bachelor's degree in biological sciences and exercise physiology, went on to earn her master's degree in physical therapy at the Institute of Physical Therapy in St. Augustine, Florida, and obtained her doctorate of physical therapy through Evidence in Motion. When she's not enjoying time with her daughter Ava, Heidi is perfecting her Spanish, practicing yoga, or hiking one of her favorite Phoenix trails.