Roland Ligtenberg, co-founder of Housecall Pro, discusses overcoming challenges and growing business with Joe Pruitt, founder of Pruitt Mechanical Services. Joe shares his origins as an electrician and what led him to start his own business in 2009. He also hits on his time installing appliances for Sears… as many as four units a day. Joe lays out hiring strategies and finding the best techs, pricing, how to track what’s actually working, getting more referrals, marketing investments, and community involvement. And speaking of community involvement, don’t miss the high school football game sponsorship idea he pulled off. See how Housecall Pro has helped Pruitt Mechanical become a three trade company. 

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