Building a Strong Brand
Update: 2024-08-06
Description
In this episode of The Marketing Blueprint, we explore the essential elements of building a strong brand, including brand identity, brand equity, and brand loyalty. We discuss how companies like Coca-Cola and IBM create and maintain strong brands in B2C and B2B markets, respectively. Highlighting a case study of Nike, particularly their successful collaboration with Michael Jordan, we demonstrate the real-world application of these branding concepts and their impact on business success.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
