SMEG: How an Italian Appliance Brand Became a Global Style Icon!
Update: 2025-05-14
Description
n this episode of The Marketing Blueprint, we dive into the stylish world of SMEG—an Italian brand that turned everyday appliances into design icons. From its humble metalworks origins in post-war Italy to €600M+ in global revenue, SMEG has fused innovation, aesthetics, and storytelling to create aspirational products that transcend function. Discover how smart collaborations, premium positioning, and sustainability helped SMEG navigate global markets and remain culturally relevant. If you think a fridge can’t be a fashion statement, this episode might just change your mind.
Tune in to uncover the blueprint behind SMEG’s success—because this is marketing with substance and style.
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