DiscoverThe Marketing BlueprintThe Power of Influencer Marketing: Boosting Brand Reach & ROI
The Power of Influencer Marketing: Boosting Brand Reach & ROI

The Power of Influencer Marketing: Boosting Brand Reach & ROI

Update: 2024-10-16
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This episode of The Marketing Blueprint explores influencer marketing, explaining how brands can leverage influencers to reach new audiences authentically. It covers selecting the right influencers, measuring ROI through engagement, traffic, and conversions, and highlights a case study of Daniel Wellington's success with Instagram influencers. The episode also touches on influencer marketing's growing role in B2B sectors, using IBM as an example.

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The Power of Influencer Marketing: Boosting Brand Reach & ROI

The Power of Influencer Marketing: Boosting Brand Reach & ROI

Charu Tripathi