Building and Protecting your Brand while Reducing Dependency on Google and Facebook: Rand Fishkin, Co-Founder of SparkToro, Author

Update: 2021-02-03

Description

Kicking off Season 2 of Martech Masters, Gabriel is joined by Rand Fishkin, CEO of Sparktoro and founder and previous CEO of Moz. In this episode Rand dives into subjects such as empowering business to build great brands with long term strategies, how to protect your brand by auditing your ads, fighting ad giants like Google and Facebook, who he thinks is currently marketing in the most unique and conscious way, and Rand’s love for storytelling, cooking, mixology, and more.

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In Channel

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The Importance of Storytelling and Keeping Content Truthful: Katie Parkes, Head of Social, Global Marketing at Shopify

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How a Recurring Video or Podcast Series can Fuel other Content Marketing Efforts: John Bonini, Director of Marketing at Databox

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Building and Protecting your Brand while Reducing Dependency on Google and Facebook: Rand Fishkin, Co-Founder of SparkToro, Author

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The Importance of Multi-Language Marketing for Global Business: Wendy Pease, President, Rapport International

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How to use Gifts & Direct Mail for Marketing & Sales Engagement: Ben Jablow, VP of Alliances, Postal.io

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An Insider's look into HubSpot's Growth over the past 10 years: Nick Salvatoriello of Media Junction

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Building an Emotionally Connected Brand with Podcasting: Jay Acunzo, Creator, Author, and Showrunner

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Leading Your Marketing Agency in Times of Crisis: Karl Sakas, Agency Consultant and Executive Coach at Sakas and Company

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Conversational Marketing and Revenue Acceleration: Mark Kilens, VP of Content and Community at Drift

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00:00

Building and Protecting your Brand while Reducing Dependency on Google and Facebook: Rand Fishkin, Co-Founder of SparkToro, Author

gabriel@nextinym.com (Nextiny Marketing, Rand Fishkin, Gabriel Marguglio, SparkToro, Martech Masters, Aaron Oberdick, Isabella Rodriguez)

#box-pro-ellipsis-176099833975540{-webkit-line-clamp:2;}Building and Protecting your Brand while Reducing Dependency on Google and Facebook: Rand Fishkin, Co-Founder of SparkToro, Author

Building and Protecting your Brand while Reducing Dependency on Google and Facebook: Rand Fishkin, Co-Founder of SparkToro, Author

gabriel@nextinym.com (Nextiny Marketing, Rand Fishkin, Gabriel Marguglio, SparkToro, Martech Masters, Aaron Oberdick, Isabella Rodriguez)

Building and Protecting your Brand while Reducing Dependency on Google and Facebook: Rand Fishkin, Co-Founder of SparkToro, Author