How a Recurring Video or Podcast Series can Fuel other Content Marketing Efforts: John Bonini, Director of Marketing at Databox

Update: 2021-03-17

Description

In this week’s episode of Martech Masters, Gabriel is joined by John Bonini, Director of Marketing at Databox. The two dive deep into the subject of podcasting and creating a video series. John explains how he got started into podcasting, how Databox’s podcast has evolved and the tricky parts of measuring success with a series. They also dig into content repurposing, how to do it properly, and who is doing it correct in the industry. Enjoy!

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In Channel

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The Importance of Storytelling and Keeping Content Truthful: Katie Parkes, Head of Social, Global Marketing at Shopify

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How a Recurring Video or Podcast Series can Fuel other Content Marketing Efforts: John Bonini, Director of Marketing at Databox

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Building and Protecting your Brand while Reducing Dependency on Google and Facebook: Rand Fishkin, Co-Founder of SparkToro, Author

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An Insider's look into HubSpot's Growth over the past 10 years: Nick Salvatoriello of Media Junction

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00:00

How a Recurring Video or Podcast Series can Fuel other Content Marketing Efforts: John Bonini, Director of Marketing at Databox

Aaron Oberdick, Nextiny Marketing, Databox, Isabella Rodriguez, Gabriel Marguglio, John Bonini

#box-pro-ellipsis-17609511788130{-webkit-line-clamp:2;}How a Recurring Video or Podcast Series can Fuel other Content Marketing Efforts: John Bonini, Director of Marketing at Databox

How a Recurring Video or Podcast Series can Fuel other Content Marketing Efforts: John Bonini, Director of Marketing at Databox

Aaron Oberdick, Nextiny Marketing, Databox, Isabella Rodriguez, Gabriel Marguglio, John Bonini

How a Recurring Video or Podcast Series can Fuel other Content Marketing Efforts: John Bonini, Director of Marketing at Databox