Business Book Editor Gives Insights to Author Branding and Success with Publishers
Update: 2024-09-30
Description
In the latest episode of the Smith Publicity podcast, Sandy Smith, CEO of Smith Publicity, sits down with publishing veteran and expert Debra Englander. Debra's vast experience in working with business and non-fiction authors discusses:
- Navigating working with publishers,
- Importance of building an author brand/platform
- What publishers are looking for in decising which authors to sign on--platform vs good content–what is more impactful
- Setting realistic goals for your book
- Working with a business book publicist
- Leveraging pre-order book sales strategies
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