In this episode of "Smith Publicity's All Things Book Marketing," host Sandy Smith, CEO of Smith Publicity, welcomes Annie Oswald, the former Vice President of Publishing at Franklin Covey, now a motivational speaker and publishing consultant.

Annie and Sandy discuss insights on the power of international rights and their significance for authors and publishing professionals. Throughout the conversation, Annie discusses:

• the critical role of international rights in expanding an author's reach and credibility,
• the various elements that authors need to consider when exploring foreign rights for their work, including market-specific strategies,
• the importance of reputable foreign rights agents, and the nuances of translation.
• the growing demand for English-language books in India, the rising interest in Spanish-language books in the U.S., and the powerful impact of audio books.

She emphasizes the importance of thorough research, building a strong social media presence, and the potential opportunities that foreign rights can unlock, such as speaking engagements and global training programs.

Listeners will gain practical tips on navigating the international book market, safeguarding their rights, and boosting their global presence. Annie’s extensive knowledge and passion for the publishing industry make this episode a must-listen for authors and publishing professionals looking to expand their horizons and achieve greater success.

Tune in to discover how to turn your book into a global phenomenon!


ABOUT OUR GUEST: Annie Oswald recently retired (May 2024) from FranklinCovey where she served as the Vice President of Publishing. She retired to pursue her passions as a motivational speaker and publishing consultant. Her role at FranklinCovey included everything frombook proposal writing and presenting to major publishing houses, rights management, and sales and marketing. Currently, she is working with Sean Covey on The 7 Habits of Teens Graphic Novel. Annie graduated from Brigham Young University with a bachelor’s degree in English and a minor in Communication. Annie has accepted numerous invitations as a keynote speaker for various groups around the world. Annie and her husband reside in Lehi, Utah, and are the proud parents of four daughters.

ABOUT SMITH PUBLICITY: Since 1997, Smith Publicity has been a global leader in creative publicity and public relations, helping authors and experts expand their influence and build authority beyond the pages of a book. Their clients include New York Times bestsellers, debut authors, CEOs, speakers, academics, and subject matter experts. Smith Publicity secures media appearances that boost visibility, build credibility, and fuel business and platform growth. Recognized in PR News’ “Agency Elite Top 100” and as top publicists by Qwoted, Smith Publicity’s team continually innovates with clients and their teams to build strategies that amplify their ideas for lasting impact. Recognized in PR News’ “Agency Elite Top 100” and as top publicists by Qwoted, the team speaks at events worldwide like Frankfurt and London Book Fairs, continually innovating to amplify their clients' voices and impact.