Learn How Ghostwriting and Hybrid Publishing are Transforming Thought Leadership with Guest Kevin Anderson
Update: 2024-10-25
Description
In this episode of All Things Book Marketing, Marissa Eigenbrood, President of Smith Publicity, welcomes Kevin Anderson, CEO of Kevin Anderson & Associates, for an insightful discussion on the evolving landscape of ghostwriting and book publishing.
Kevin shares how his unexpected entry into ghostwriting shaped his career and offers a behind-the-scenes look at the collaboration process between ghostwriters and authors. He emphasizes the importance of a holistic approach to book writing, where the marketing strategy is considered from the very beginning to maximize impact.
Kevin also delves into the rise of hybrid publishing, offering authors more control over their publishing goals, and highlights how books serve as investments in thought leadership, elevating an author’s credibility beyond book sales.
With advice on choosing the right ghostwriter and navigating the publishing journey, this episode is packed with valuable insights for nonfiction authors, publishing professionals, and anyone looking to understand the dynamics of book writing and marketing. Tune in to learn from Kevin’s experience and expertise in shaping bestselling books and thought leadership brands.
Kevin shares how his unexpected entry into ghostwriting shaped his career and offers a behind-the-scenes look at the collaboration process between ghostwriters and authors. He emphasizes the importance of a holistic approach to book writing, where the marketing strategy is considered from the very beginning to maximize impact.
Kevin also delves into the rise of hybrid publishing, offering authors more control over their publishing goals, and highlights how books serve as investments in thought leadership, elevating an author’s credibility beyond book sales.
With advice on choosing the right ghostwriter and navigating the publishing journey, this episode is packed with valuable insights for nonfiction authors, publishing professionals, and anyone looking to understand the dynamics of book writing and marketing. Tune in to learn from Kevin’s experience and expertise in shaping bestselling books and thought leadership brands.
Comments
Top Podcasts
The Best New Comedy Podcast Right Now – June 2024The Best News Podcast Right Now – June 2024The Best New Business Podcast Right Now – June 2024The Best New Sports Podcast Right Now – June 2024The Best New True Crime Podcast Right Now – June 2024The Best New Joe Rogan Experience Podcast Right Now – June 20The Best New Dan Bongino Show Podcast Right Now – June 20The Best New Mark Levin Podcast – June 2024
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
1.0x
