Is CEO content building trust, or just embarrassing the brand?

CEOs are posting more than ever. But not all visibility builds trust.

In this Workfluencer Trend Report, Rhona breaks down a recent CNBC article questioning whether CEOs trying to be influencers is smart leadership or pure cringe.

Using real examples of executive backlash, this episode explores why some CEO content backfires, why others work, and how trust has become the most important currency in the AI era.

This isn’t about telling leaders to stop posting. It’s about understanding what audiences will not tolerate anymore.

What You’ll Learn

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  Why CEO personal branding is accelerating, not slowing down

  
  


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  The common mistake behind “cringe” executive content

  
  


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  The difference between authentic vs unfiltered posting

  
  


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  Why trust signals matter more as AI-generated content explodes

  
  


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  How companies are operationalizing executive content the right way

  
  

Connect with Rhona

• LinkedIn - https://www.linkedin.com/in/rhonabarnettpierce/
  


• Substack - https://workfluencer.substack.com/
  


• YouTube - https://www.youtube.com/@RhonaBPierce
  


• Instagram - https://www.instagram.com/rhonabpierce/
  

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If you’re a Founder or Executive figuring out this whole Founder-Led Marketing thing, I’ve got an invite-only newsletter where I go deeper on this stuff. Want in? Email me at hello@rhonapierce.com and I’ll add you to the list.

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CEO content, CEO personal branding, executive content strategy, founder led marketing, leadership personal brand, CEO LinkedIn strategy, executive storytelling, CEO influencers, leadership trust, executive visibility, founder branding, thought leadership for CEOs, leadership communication, personal branding at work, Workfluencer

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