Candidates don’t decide to trust your company when they read a job post. They decide long before that.

In this episode, recruitment advertising veteran Lance Christensen explains how employer content has quietly replaced job descriptions as the real trust signal in hiring.

We dig into how candidates research companies in 2025, why Reddit and AI search amplify reputation gaps, and how content now functions as targeting, not just awareness.

If your job posts sound good but your pipeline says otherwise, this conversation explains exactly why.

What You’ll Learn

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  Why job posts no longer drive candidate trust

  
  


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  How employer content shapes decisions before someone applies

  
  


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  What candidates actually research first

  
  


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  Why content voids get filled with complaints

  
  


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  How AI search changes employer brand risk

  
  


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  Where TA and employer brand teams should start fixing trust

  
  

RESOURCES MENTIONED:

• Get Lance's Newsletter: https://www.linkedin.com/newsletters/the-monday-minute-7018683347497299968/
  


• Get Rhona's Newsletter: https://link.rhonapierce.com/YZEviw
  

CONNECT WITH US:

• Connect with Lance: https://www.linkedin.com/in/christensenlance/
  


• Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce/
  

Want to turn your team into creators?

Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent.

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