Most recruiters think they’re filling roles. Dave Vu thinks they should be building brands.

In this episode, Rhona Pierce sits down with the co-founder of Ribbon.ai to explore why the future of recruiting belongs to teams who think like marketers. From his early days in talent acquisition to building one of the most talked-about AI interview platforms, Dave shares how empathy, storytelling, and transparency can transform candidate experience — and why bad recruiters should probably be worried about AI.

You’ll learn:

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  Why recruiting is really just marketing in disguise

  
  


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  How to turn candidates into fans — even the ones you reject

  
  


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  The difference between “culture fit” and “culture add”

  
  


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  How AI can free recruiters to focus on what humans do best: build relationships

  
  


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  What every recruiter can do today to stand out as a brand

  
  

If you’ve ever said, “I don’t have time to create content — I have reqs to fill,” this one’s for you.

RESOURCES MENTIONED

• Learn More about Ribbon.ai - https://www.ribbon.ai/
  


• Get Rhona's Newsletter - https://link.rhonapierce.com/YZEviw
  


• Perceptible Studios: Video Content Production - https://www.perceptiblestudios.com/
  

CONNECT WITH US:

• Connect With Dave on LinkedIn: https://www.linkedin.com/in/dave-vu/
  


• Connect with Rhona on LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/
  

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Workfluencer, Recruiting, Employer Branding, Recruitment Marketing, Talent Acquisition, AI Recruiting, Candidate Experience, HR Technology, Ribbon.ai, Workfluencer Podcast, Dave Vu, Personal Brand for Recruiters, TA Strategy, Culture Add, Hiring Innovation

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