COMIC CON AFRICA: SPONSORSHIP DEEP DIVE WITH CARLA MASSMANN
Update: 2025-06-27
Description
In this episode of The SA Sponsorship Podcast, we sit down with Carla Massmann, Show Director for Comic Con Africa, to unpack how one of Africa’s biggest pop culture festivals is redefining the sponsorship game.
From authentic fan-first brand partnerships to the unique rise of gaming in the Comic Con experience, Carla shares lessons on building immersive, meaningful activations and why understanding the audience is everything.
Whether you're a brand looking to enter the pop culture space or a marketer chasing engagement beyond billboards, this episode is your blueprint.
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