Measuring Sponsorship Success: Unlocking ROI with Novus Group
Description
In this episode of SA Sponsorship, host Steven Mervis sits down with Joe Hamman, founder of Novus Group, to explore the critical role of media monitoring in measuring sponsorship value.
From tracking brand visibility on Springboks jerseys to analysing social media buzz, Joe reveals how Novus Group quantifies ROI for sponsors. Discover why South Africa’s sport-loving nation offers a cost-effective way to boost brand exposure, learn key drivers of sponsorship value, like audience relevance, and hear real-world examples, including Castle Lager’s 250M ZAR return from Proteas sponsorship.
Joe also shares insights on emerging technologies like AI and social media analytics shaping the future of sponsorship measurement. Whether you’re a brand or rights holder, this episode offers actionable advice to maximise your sponsorship impact.
Contact Novus Group at info@novusgroup.co.za or visit www.novusgroup.co.za for more information, or email us at podcast@mscsports.co.za with questions!
United States
