In our latest episode, we dive into the world of clever sponsorships. We explore examples that stem from insightful strategies, smart use of technology, and brilliantly executed simple ideas. Join us as we highlight six standout sponsorships, discussing what makes them exceptional and how they leverage creativity and innovation to leave a lasting impact.

Tune in to hear our thoughts on these innovative sponsorships:

1. Corona’s Jersey Pay - Discover how Corona used jerseys as a form of currency to create a unique fan experience. Watch here ➡️https://clios.com/sports/winner/digital/corona/jersey-pay-129064

2. Betway SA20 Catch 2 Million Competition- Learn how Betway engaged cricket fans with a chance to win big by catching a six during the SA20 matches. Watch here ➡️ https://www.youtube.com/watch?v=kJNPYNTxwPg

3. Burger King’s Stevenage Challenge - Find out how Burger King turned a lower-league soccer team into a global sensation. Watch here ➡️https://www.youtube.com/watch?v=08NxgnK7ixo

4. Co-op’s On-Site Festival Stores at Glastonbury - Explore how Co-op brought convenience to festival-goers with their innovative pop-up stores. Learn more ➡️https://www.coop.co.uk/on-site-festival-stores/glastonbury-festival

5. Uber Eats Ambushing the Australian Open - See how Uber Eats cleverly ambushed the Australian Open to capture the audience's attention. Watch here ➡️ https://www.youtube.com/watch?v=P6I2qpPW0xg

6. Michelob ULTRA x NBA - Courtside - Dive into how Michelob ULTRA created an immersive fan experience during NBA games. Watch here ➡️https://youtu.be/eKC0_0oSZd8?si=WVy6ewMxCCCXf-wh

Whether you’re a marketing professional, a fan of creative advertising, or just curious about innovative sponsorships, this episode is packed with insights and inspiration.