CTV成長性超越手機! 台美報告解析媒體新星(下)
Update: 2022-10-05
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👉文章連結:http://marsgo.amt.org.tw/blog/martech-report/martech57
美國獨立廣告平台Innovid與台灣Litv的連網電視(CTV)產業洞察報告綜整,銜接上集,這集介紹CTV的影片時長、QR code與觀眾輪廓,以及為什麼能在隱私權的逆風中持續茁壯,被視為cookieless時代下的重要新星,其有什麼特別之處?
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