麥肯錫：想做好顧客體驗必須包含設計思考
Update: 2022-09-01
Description
顧客體驗是企業數位轉型中非常重要的一環，好的顧客體驗可以提升成交量、客單價或忠誠度等好處。若能將設計思考的概念運用在設計顧客體驗中，企業就能在眾多競爭對手中脫穎而出！
文章連結：
http://marsgo.amt.org.tw/blog/martech-report/martech53
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