DiscoverThe Jill Clapperton Podcast (formerly Tasting Terroir)Changing the "Messy Middle" of the Food System
Changing the "Messy Middle" of the Food System

Changing the "Messy Middle" of the Food System

Update: 2022-09-29
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In this episode….. We are featuring an interview with Derek Azevedo of Bowles Farming Company in Central California…….

Derek is one of those rare gems of a person who has had experiences in many different parts of the same industry – in this case, the food supply chain.  As a result, he understands deeply the challenges, trade-offs, and pressures that affect each part of the chain……  

So, if we are going to have a chance to change something as big as the food supply chain…… we really need the insights of people like Derek who understand both the pressures on the system to change……the pressures on the farmer to react to conform to the supply chain – and even – the barriers from the processing and distribution sectors that he has dubbed the “messy middle” — which connect the farmer to the consumer. 

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This conversation is almost too rich to summarize…..we talk about so many valuable things in this interview……including:

  • How the processing system prevents some of the most flavorful foods from getting to the grocery store
  • Why the food supply system is so slow to change even with strong consumer demand pushing it to do so
  • Why the medical system needs to change as much as the agricultural system if we are to reap the benefits of healthier food….. 
  • The importance of chefs in helping to connect people to the food trends they crave
  • And of course, some discussion about the kinds of positive soil health practices they take on a very diverse farm that grows root vegetables – among other things –  which are almost impossible to do in a no-till system

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Go Further:

Support & Connect with Derek and Bowles Farming Company

Website:  https://bfarm.com/ 

LinkedIn:  https://www.linkedin.com/in/derek-azevedo-2a94a817/ 

Facebook:  https://www.facebook.com/BowlesFarming 

Instagram: https://www.instagram.com/bowlesfarming/ 

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Changing the "Messy Middle" of the Food System

Changing the "Messy Middle" of the Food System

Dr. Jill Clapperton + Sara (Hessenflow) Harper