Description
Chapter 14: Affinity Transfer and ROI
2020-05-1246:38
Chapter 13: Affinity Transfer Model
2020-04-2636:01
Ch. 10 - Moving the Merchandise
2019-11-1129:13
Chapter 9 - The Sportscape
2019-11-1127:26
Chapter 8: Promotional Incentives
2019-10-2324:42
Chapter 7 - Setting Prices for Sports & Entertainment
2019-10-2136:10
Chapter 6 - Foundations for Setting Ticket Prices
2019-10-1629:51
Chapter 5: Selling Season Tickets
2019-09-2734:27
Chapter 4 - Data Analytics
2019-09-1734:41
Chapter 3 - Customer Relationship Management
2019-09-0225:48
Chapter 1 - Intro to Team Sports Marketing
2019-08-2129:40
Chapter 2 - Fan Identification and Passion
2019-08-2141:59
Chapter 1 Key Words
2019-07-1226:51
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