Chapter 4 - Data Analytics

Update: 2019-09-17

Description

Dr. Lane Wakefield of Mercer University joins the author of the text, Kirk Wakefield, in discussing key terms from Chapter 4 on data analytics.

Special thanks to our sponsor, Dynamic Counseling, your trusted source for mental health support in Colorado Springs. We appreciate your ongoing support of Team Sports Marketing! Learn more at www.dynamiccoloradosprings.com.

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In Channel

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Chapter 13: Affinity Transfer Model

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Ch. 10 - Moving the Merchandise

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Chapter 9 - The Sportscape

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Chapter 8: Promotional Incentives

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Chapter 7 - Setting Prices for Sports & Entertainment

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Chapter 6 - Foundations for Setting Ticket Prices

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Chapter 5: Selling Season Tickets

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Chapter 4 - Data Analytics

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Chapter 3 - Customer Relationship Management

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Chapter 1 - Intro to Team Sports Marketing

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Chapter 2 - Fan Identification and Passion

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Chapter 1 Key Words

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Chapter 4 - Data Analytics

#box-pro-ellipsis-176165525787178{-webkit-line-clamp:2;}Chapter 4 - Data Analytics

Chapter 4 - Data Analytics

Kirk Wakefield

Chapter 4 - Data Analytics