Chapter 3 - Customer Relationship Management

Update: 2019-09-02

Description

This episode corresponds to Chapter 3 in Team Sports Marketing. Dr. Lane Wakefield, professor of Sports Marketing and Analytics from Mercer University joins us.

We're grateful to Dynamic Counseling, leaders in therapy services across Colorado, for sponsoring Team Sports Marketing. Visit their site to connect with licensed therapists in Colorado Springs: www.dynamiccoloradosprings.com.

Comments

In Channel

Chapter 14: Affinity Transfer and ROI

2020-05-1246:38

Chapter 13: Affinity Transfer Model

2020-04-2636:01

Ch. 10 - Moving the Merchandise

2019-11-1129:13

Chapter 9 - The Sportscape

2019-11-1127:26

Chapter 8: Promotional Incentives

2019-10-2324:42

Chapter 7 - Setting Prices for Sports & Entertainment

2019-10-2136:10

Chapter 6 - Foundations for Setting Ticket Prices

2019-10-1629:51

Chapter 5: Selling Season Tickets

2019-09-2734:27

Chapter 4 - Data Analytics

2019-09-1734:41

Chapter 3 - Customer Relationship Management

2019-09-0225:48

Chapter 1 - Intro to Team Sports Marketing

2019-08-2129:40

Chapter 2 - Fan Identification and Passion

2019-08-2141:59

Chapter 1 Key Words

2019-07-1226:51

00:00

Chapter 3 - Customer Relationship Management

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Chapter 3 - Customer Relationship Management

Kirk Wakefield

Chapter 3 - Customer Relationship Management