Chapter 6 - Foundations for Setting Ticket Prices

Update: 2019-10-16

Description

Chief Marketing Officer for the Houston Dynamo professional soccer club, Katie Sarantakes Scallon, joins Kirk to discuss setting ticket prices.

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Comments

In Channel

Chapter 14: Affinity Transfer and ROI

2020-05-1246:38

Chapter 13: Affinity Transfer Model

2020-04-2636:01

Ch. 10 - Moving the Merchandise

2019-11-1129:13

Chapter 9 - The Sportscape

2019-11-1127:26

Chapter 8: Promotional Incentives

2019-10-2324:42

Chapter 7 - Setting Prices for Sports & Entertainment

2019-10-2136:10

Chapter 6 - Foundations for Setting Ticket Prices

2019-10-1629:51

Chapter 5: Selling Season Tickets

2019-09-2734:27

Chapter 4 - Data Analytics

2019-09-1734:41

Chapter 3 - Customer Relationship Management

2019-09-0225:48

Chapter 1 - Intro to Team Sports Marketing

2019-08-2129:40

Chapter 2 - Fan Identification and Passion

2019-08-2141:59

Chapter 1 Key Words

2019-07-1226:51

00:00

Chapter 6 - Foundations for Setting Ticket Prices

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Chapter 6 - Foundations for Setting Ticket Prices

Kirk Wakefield

Chapter 6 - Foundations for Setting Ticket Prices