Chapter 10: Life after launch – learning and iterating on your marketing
Update: 2018-05-22
Description
When you ask people what product marketing is, the first thing that comes to mind is usually product launches. This is a fundamental misunderstanding of the role of product marketing. Launches are the beginning of a process, not the end. Only after launch do you learn what’s working, what’s not and how you can iterate quickly from there.
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