DiscoverIntercom on MarketingChapter 5: Content, then marketing
Chapter 5: Content, then marketing

Chapter 5: Content, then marketing

Update: 2018-05-22
Share

Description

The usual content marketing approach is to make people want to read the things you’ve already written. We knew writing things that potential customers already wanted to read would be easier, and we scaled that strategy by building an editorial team. If you want to adopt the same approach, this chapter makes the case for it – and gives tips to get started.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Comments 
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Chapter 5: Content, then marketing

Chapter 5: Content, then marketing