Chapter 4: Getting word of mouth for your startup

Update: 2018-05-22

Description

There’s a misconception that word of mouth is a mystical force that’s out of your control. Sure, you can’t control what words come out of whose mouths, but you can encourage people to say the right words about your product.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Comments

In Channel

Introducing Intercom on Marketing

2018-05-1303:28

Chapter 1: Marketing in year one

2018-05-2206:03

Chapter 2: Getting your story right

2018-05-2205:57

Chapter 3: Marketing at a product-first company

2018-05-2210:13

Chapter 4: Getting word of mouth for your startup

2018-05-2203:17

Chapter 5: Content, then marketing

2018-05-2209:10

Chapter 6: Meet now, conquer now

2018-05-2210:36

Chapter 7: Marketing for growth and survival

2018-05-2208:24

Chapter 8: Prioritizing product announcements

2018-05-2207:27

Chapter 9: Mastering a successful product launch

2018-05-2210:37

Chapter 10: Life after launch – learning and iterating on your marketing

2018-05-2207:06

Chapter 11: So you want to build a brand?

2018-05-2209:23

Chapter 12: How people buy your product

2018-05-2205:44

Chapter 13: Marketing your product to new customers

2018-05-2208:50

00:00

Chapter 4: Getting word of mouth for your startup

#box-pro-ellipsis-17607331937353{-webkit-line-clamp:2;}Chapter 4: Getting word of mouth for your startup

Chapter 4: Getting word of mouth for your startup

Chapter 4: Getting word of mouth for your startup