There’s a common misconception about marketing at a startup. People think marketing means doing things like signing up on Product Hunt, writing a few blog posts about what’s wrong with your industry, cold-blasting a bunch of journalists with a press release, and then hoping for the best. There’s nothing wrong with doing those things – they are decent starting points – but marketing is significantly more challenging than following a playbook.

What you’ll hear in this series is a collection of lessons about marketing we at Intercom have learned the hard, expensive, messy way.

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