Want to close deals without sounding like a used-car salesman? In this episode, we analyze Lauren Quick’s smooth, consultative close with Brayden, a new business owner weighing BBB accreditation. Lauren ditches the hard sell, spotlighting digital tools like the BBB business profile and lead-generating “Get a Quote” button to show Brayden how accreditation fuels growth—no website required. Learn how to empower prospects, highlight tangible benefits like online visibility, and position your offer as their next logical step. Perfect for sales pros who want to close with confidence and integrity, this episode is a masterclass in persuasion that respects the buyer. Hit play and elevate your closing game.