Cognitive Work Matters, How to Buy Translation Right: Viveta Gene, PhD.
Description
Welcome to Episode 123: In this episode of the Localization Fireside Chat, Viveta Gene, PhD shares a clear, human-first view of how to build quality in localization. We talk about why teams should pay for thinking not typing, how to use AI as a tool without losing the human edge, and practical ways buyers can source, scope, and measure work that actually moves outcomes.
What you will learn
• Why cognitive effort in post editing and review should be measured and compensated
• How to design human in the loop so AI speeds work without lowering quality
• A simple buyer playbook, scope clearly, measure what matters, pay for value
• When to automate and when to slow down for expert judgment
• How Greece fits into the global market and where nearshore teams shine
Chapters
00:00 Intro
02:00 Pay for thinking, not typing
07:30 AI is a tool, people drive value
12:40 Human in the loop that actually works
18:10 Fair compensation for cognitive work
24:00 A buyer’s playbook for quality outcomes
31:00 Greece in the global localization market
37:30 Building teams, values, and trust
44:00 Final takeaways
Guest
Viveta Gene, PhD, Localization leader and researcher
Host
Robin Ayoub, Founder, Localization Fireside Chat
Watch more and connect
• Website, www.L10NFiresideChat.com
• Spotify, https://open.spotify.com/show/5OoURgc29R31XPGzOWL9iX
• Be a guest, https://calendly.com/robin-ayoub/localization-fireside-chat-podcast-recording
• LinkedIn, https://www.linkedin.com/in/robinayoub/
Disclaimer
Opinions are shared for education and discussion. Always apply judgment in your own context.
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