This is the last in this five part series about content creation. in this episode we will talk about keeping a scheduling.

We need to be consistent. 

Consistency creates loyalty from the audience, but it has intrinsic benefit to the creator as well.

When we think about creation we need to think in terms of a defined length of time, usually daily, weekly, monthly, quarterly, biannually, yearly.

And we can even extend those numbers 

What should we do every Day, week, month, quarter, biannually or twice a year, yearly, bienially (every two years), quinquenially (every five years) decennially (every ten years) and quadracentenially (every 25 years)?

When we create content for the medical practice I believe we should have a long view. 

The practice of a physician and a medical practice doesn’t allow for the time necessary for regular tweets and facebook and instagram posts of any meaningful content in my opinion. 

Our daily responsibilities take up most of our time. Seeing and operating on patients. checking lab and X-ray results, calling concerned families and taking calls from the Emergency Rooms.

Content creation is something important, but it’s not urgent, and often gets pushed to the side and not done.

Your schedule will be determined by the type of content you are creating. Some content will take more time. A piece of written content will take you far less time than audio or video content. But audio and video content is all the rage, so choose your efforts wisely and plan acordingly.