I have 5 principles or concepts that I think are important for me to remember as I create “content.” 

Those five things are 

1 share information or solve a problem

2. tell a story

3. reimagine content

4. do one thing well

5. keep a schedule

We are working through these 5 principles each as an individual podcast episode. 

In the last episode I said the physician should focus on sharing information and solving problems.

This is what we do in our everyday lives. We meet with patients one on one in the clinic or hospital setting and, well, share information and try to solve problems. Whenever we create a website, a podcast, a blog post, video, infographic or whatever we are doing the same thing, and we do it one on one because each view of our content is usually one person looking at that content. Your online content is just an extension of what you do every day as a physician.

In this episode we try to tackle my #2, principle, tell a story.

We are all story-tellers. And we are the stories we tell. Stories are how you and I, how we all, engage with and understand the world and engage with and understand ourselves and each other.

The story we are ultimately telling in our content creation is the humble story of ourselves. Who are we? What do we do? How do we do it? Why? What is our mission, our vision, and our values when it comes to how we practice medicine and treat our patients? What do we offer in terms of services, and sometimes more importantly, what can’t we offer our patients?

Your content creation tells your story. Your content creation tells us something about you.

Tell us your stories.