This is number two in a series of six podcast episodes I am making about content creation for content marketing for the medical practice or medical practitioner.

1. share info or solve a problem
2. tell a story
3. re-imagine content
4. do one thing well
5. keep a schedule

For each of the next five episodes I am going to work down the list and break down each principle or concept as I understand it. 

These concepts are not original thoughts of mine, just a short list of five things I thought could help me frame what, why, and how to create online content for “content marketing.

Marketing is finding our market, our niche, those people who need our services, and letting them know who we are, what we do, and where to find us. The idea in online content marketing is to put stuff—websites, blogs, videos, podcasts, etc.— out into the digital world that helps your market learn about your expertise and creates a bond and a trust that leads someone to become your patient or customer. 

We should see content marketing as a positive. It allows those people who need us to find us. And it helps those who don’t need us or who we can’t service to look elsewhere.  

If we are a doctor or a medical practice wanting to dive in to online content creation all we have to do to get started is to ask ourselves, what information do I have that I can share, and what problems can I help solve with whatever content I create?

If you are a urologist or a urology practice the answer is actually pretty easy. We are experts in kidney stones, enlarged prostates, bladder/prostate/kidney cancers, recurrent urinary tract infections, incontinence and voiding dysfunction and the list goes on. Pick one of those and start typing or hit record on some electronic device and then pick a platform where you are going to put that out into the world.