Every message you craft out there should have the potential to connect with somebody and either build a relationship or turn them into a customer.

Building brand awareness, building trust, establishing your credibility, and ultimately driving revenue … that’s what the top of the funnel is all about.

But how do you create an effective content strategy that engages your target audience at the top of the funnel and engages them along the buyer’s journey all the way through to conversion?

That’s what we’re talking about today with Jason Miller, Senior Manager, Content Marketing at LinkedIn Marketing Solutions and author of Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11.

You don’t build your brand and generate business by simply creating more content. You need a structured approach.

Join us as we discuss:

• How the key to a better content experience is relevance


• How to create a “Big Rock” piece of content to dominate search results


• Why it’s ok to pay to promote your own content


• How to inject personality into your content


• 3 critical metrics to focus on to determine the effectiveness of your marketing strategy


• How every piece of content has the potential to either build a relationship or turn them into a customer

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Show notes:

• 7 Reasons Your LinkedIn Profile Is A Hot Mess


• “We don’t need more content – we need more relevant content.” – @JasonMillerca Tweet This! 


• “Once you’ve written your headline you’ve spent 80 cents of your dollar.” – David Ogilvy Tweet This!


• Content Shock: Why Content Marketing Is Not a Sustainable Strategy


• Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11


• Youtility: Why Smart Marketing Is about Help Not Hype


• “Sell something get a customer for day, help someone get a customer for life.” – Jay Baer Tweet This!


• The Complete Guide to the Villages

Connect with Jason Miller:

• Jason Miller on LinkedIn


• Jason Miller on Twitter


• LinkedIn Marketing Solutions on Twitter


• Learn more about LinkedIn Marketing Solutions