The secret is this: Teach, Don’t Sell.

That’s what Mortgage Broker Scott Schang has been doing for the last 8 years and here are his results for the last 30 days:

• 13,000+ visitors


• 19.56% returning site traffic


• 24,000+ page views


• 150+ leads with an email and phone number


• 19 IDX leads


• 81.33% Buyer Assistance


• 12,000+ email subscribers (and growing)

Scott’s not a WordPress guru and he doesn’t spend thousands of dollars on pay-per-click advertising. His results are organic and everything he’s done is the result of hard work, focus on creating highly relevant and educational content for a very specific audience, and the willingness to try and test new things.

For Scott, starting a mortgage blog was a long-term play that’s yielded tremendous results and in this episode we talk all about how he’s done it.

A lot of this conversation is part of a joint presentation that Scott and I are giving at the Xplode Real Estate Conference tomorrow in Anaheim. Our session is titled Buyer P0rn & Content Crack: How To Keep Readers Coming Back To Your Website. If you’re attending tomorrow, be sure to say “hi,” I’d love to see you.

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Show notes:

• Follow Scott Schang on Twitter


• Visit Find My Way Home


• Sign up for the Find My Way Home Newsletter

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