SEO is a long-term play. You can’t launch a real estate website and expect to rank immediately on page 1 of Google’s search results.

With pay-per-click (PPC) on the other hand, you can expect immediate results.

In fact, with a well structured PPC campaign you can expect a reliable flow of traffic for a predictable amount of ad-spend.

So while SEO should be a part of your long-term strategy, paying for qualified traffic now should be a part of your online marketing strategy so you can start building your sales pipeline and giving your agents new leads to help them build their business.

Join me as I interview Rivers Pearce, the Director of Digital Strategy at BoomTown ROI. He’s a seasoned digital marketer with expertise in PPC, SEO, and lead generation.

Join us as we discuss:

• When it’s smart to start investing in pay-per-click advertising (now or a few months after you’ve launched your new website)


• How many leads you need to generate to close at least 1 escrow every month


• How many leads (on average) you should be distributing to your agents if you manage a team


• What activity you need to spend the majority of your time on as a real estate sales professional


• The ISA model for lead generation and conversion success

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Tweetable Moments:

• “The cornerstone of an effective lead generation strategy is ACCOUNTABILITY.” (Tweet This!)


• “With a well structured PPC campaign you can expect a reliable flow of traffic for a predictable amount of ad-spend.” (Tweet This!)

Show Notes:

• Check out BoomTown at boomtownroi.com


• Follow @RiversPearce and @BoomTownROI


• Recommended reading: Everything You Need To Know About ISA’s (Licensing) Part 1


• Recommended reading: Everything You Need To Know About ISA’s (Training/Compensation) Part 2


• Listen to our previous episode featuring fellow Boomer! Chris Speicher: Building a High Performing Real Estate Sales Team