Content Testing - Bringing Science to the Business of Creativity with Shailesh Kapoor
Description
In our first episode of The Media Room, media expert and author Vanita Kohli-Khandekar sits down with Shailesh Kapoor, CEO of Ormax Media, to explore the interplay between data and creativity in the entertainment industry. Kapoor discusses in detail how Ormax Media uses its data models (which transformed post-pandemic) to help in both the pre-production and post-production phases of the content pipeline. He shares insights into Ormax’s research methods, including audience profiling, and how these tools have shaped marketing strategies for films and television. Kapoor also opens up about the challenges of navigating skepticism in the creative community and the importance of accuracy in audience analytics. Tune in for an inside look at how data is reshaping the future of Indian entertainment.
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