Convenience Fees & Regional Languages: Unlocking Profitability & Scale for India's Consumption Story
Description
The ASYMMETRIC Crew today:
Revant: CEO, Mosaic Wellness
Shantanu: Founder & CEO, Bombay Shaving Company
Chirag: Founder, GoKwik
0:00 Coming Up
1:06 Intro
3:06 Platform Convenience Fees
9:19 India’s Consumption Appetite
13:28 The Global Picture: Comparisons with US and China
16:48 The Future of Platform/Convenience Fees
22:30 NPCI Data on UPI Payments
28:00 Indian Content by Language Share
30:45 South Indian Languages
36:14 State-Wise GDP & Purchasing Power
39:57 Opportunities vis a vis Regional Content
43:29 Brand Insights & Success Stories for Vernacular Content
47:09 Reading vs Speaking Vernacular Language
49:48 OTT & Regional Content
Charts referred to in the episode-
Platform fee: https://gamma.app/docs/Convenience-Platform-Fee-Analysis-Asymmetric-j3yt4mlgtpk19k4?mode=doc
Rise of Regional Content: https://drive.google.com/file/d/1iNKXGBkqXeHauCVN6qdQSGDlgx_Mh6XY/view?usp=drive_link
Follow us on:
Instagram: https://www.instagram.com/theasymmetriccrew/
X: https://x.com/ASYMMETRICCREW
LinkedIn: https://www.linkedin.com/company/theasymmetriccrew/
United States
