CoralTree Hospitality on Luxury, Humanity, and the Power of Personal Connection
Description
Technology can make a guest's stay smoother — but it's the people who make it memorable.
I spoke with Mike Everett, EVP at CoralTree Hospitality, about how his company blends tech-driven efficiency with human-driven hospitality to elevate service across its independent, resort-focused portfolio.
We break it all down on #NoVacancyNews, from Hawaii to South Florida, exploring how CoralTree empowers its teams to create moments that apps never can — while still using AI and automation to remove friction, save time, and support staff at every level.
👋 Special thanks to Axonify, helping hotels power better guest experiences through smarter, more engaged frontline teams. Visit Axonify.com.
Key Insights
🌴 CoralTree's independent portfolio gives freedom to personalize service
🧠 AI and automation reduce redundancy so staff can focus on people
🙌 Empowered employees = exceptional experiences
💬 Personal interactions outperform even the best-designed apps
💡 Why service skills are becoming a lost art — and how to bring them back
👥 Training Gen Z associates for people-first hospitality
🚀 The luxury differentiator: connection over convenience
What's one thing your team does to bring the human side of hospitality back to the forefront?
United States
