The $200 Million Gamble: Reinventing A Classic Hotel Brand
Description
Another show, another wholesale brand reinvention. This time it's the $200 million recreation of Crowne Plaza. The concept: bringing humanity to business travel. Monte Jump, Director, F&B and Service with IHG's Crowne Plaza, shares how this new unscripted approach to service, and reinventing amenities, will connect with guests.
First, Glenn and Bruce Ford, SVP, Lodging Econometrics, chat it up in an undisclosed hotel location in Florida. Trouble ensues.
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