When it comes to the transference of knowledge to the learners in your programs and events, being a good facilitator is just as important (if not more so!) as being an expert in your field. The trick is, many experts feel like they’re doing a great job at facilitation when, in fact, they’re….not.

Today we’re reviewing the mistakes you don’t even know you’re making when you’re ‘unconsciously competent’ at your craft. Engagement is such an important part of whether or not your learners are achieving the outcomes you’ve promised them - a HUGE factor in their decision to stick with you for the long-game. 

Listen in as Steve Corney walks us through an elevated learner engagement strategy designed to increase participation in events like you’ve never seen before –  the holy grail that every course designer is after. 

Quick overview of what we cover:

• What to do when you ask for audience participation/engagement and it’s a no-go
• Why it’s short-sighted to assume that authority and thought leadership and unique perspective outweigh facilitator ability 
• How to decide when to deliver content statically vs dynamically
• Why how you make your future learners feel in the beginning MATTERS a ton (your knowledge alone won’t cut it if you’re trying to sell something)
• How to use learner feedback to know whether you’re nailing the balance of expertise vs. facilitation
• The best vehicle to deliver info to prevent zoom fatigue 
• How to use ‘signposting’ in your event to deliver a pitch with integrity
• What you can fall back on when your facilitator magic runs out
• The number one sign that gives away peak engagement
• The most strategic balance between teaching and engaging 

CHECK OUT STEVE + ADRIANE'S PROJECT: 

• Click here to get on the waitlist for our program launch
• Follow us: @servicedrivenscaling

LISTEN TO MORE EPISODES WITH STEVE:

• Episode 45, How Bro Marketers Have Destroyed Digital Learning 
• Episode 55, Marketing With Integrity in a Post-Bropocalypse World 
• Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel, Part 1
• Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs...
• Episode 74, Delivering Outcomes With Mad Respect...
• Make More Money + Sales with your Established Course or Coaching: Episode 76, part 1;  Episode 78, part 2; Episode 80, part 3

RESOURCES: 

• Click here to join Adriane’s $7 Marketing Strategy Membership
• Click here to get on the waitlist for Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency
• Book a call with Soulpreneur to grow your business

CONNECT W/ STEVE: 

• Instagram: @steve_corney
• LinkedIn: @thisisstevecorney