Crafting Compelling Messaging Using Customer Interviews and Market Feedback with Mark Huber
Update: 2021-09-30
Description
Messaging helps customers and prospects understand a company’s value and values—how it can help and what it believes in. It describes the brand promise and generates desire for the company’s products and services. The best messaging gets people excited and rallies them together around a common cause. Today I’m talking with Mark Huber, Director of Growth at Metadata, a demand generation platform. Mark led the Metadata team through a messaging process that has been really successful, and he has some fantastic insights to share.
✨ Find the episode transcript with key takeaways here.
Mentioned in the show:
✨ Connect with Mark on LinkedIn
✨ Wynter
✨ Register for DEMAND, Metadata's virtual event in October!
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