Using Podcasts for Audience Research with Kathleen Booth
Update: 2022-04-28
Description
Audience research can be challenging. Surveys only reveal so much, and it can be difficult to get folks in your target audience to commit to interviews. Kathleen Booth, SVP of Marketing at Tradewell has discovered that podcasts can be a goldmine of audience information if you know how to mine them. In this episode, we explore how she’s used podcasts to glean invaluable audience insights to guide her team.
✨ Transcript with Key Takeaways
✨ Connect with Kathleen on LinkedIn
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
