The Long-Term vs. Short-Term Marketing Dilemma with Andy Smith
Update: 2021-04-21
Description
In this episode, we're talking about a dilemma that's common to nearly every marketer: long-term brand building vs. short-term lead gen. My guest today is Andy Smith, who is the VP of Marketing at PowerReviews. And he’s sharing his team’s strategy for long-term vs. short-term, and also his insights on brand building. And I know that you're going to enjoy this episode!
For key takeaways and show notes, visit ideallymarketing.com/saaspodcast.
For more on PowerReviews, check out their website.
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